Case Study: H.I.G. Capital builds a scalable industrial services brand with MadeBrave

H.I.G. Capital launches Coriant in early 2026 with MadeBrave

The private equity firm H.I.G. Capital faced a challenge after acquiring three specialist industrial services businesses: Rainham, Zenith, and TEi. While each company had deep expertise, they lacked a unifying parent brand that could convey their combined scale, accountability, and long-term ambition to a market where operational failure is not an option. They enlisted the vendor MadeBrave to develop a new brand strategy and identity to resolve this.

MadeBrave created the new parent brand Coriant, developing its strategic positioning, name, and visual identity. The solution was built on the idea of "agility at scale," positioning the group as a single, uncompromising partner with national reach and specialist flexibility. The results were a successful brand launch that established a clear market position, provided customer reassurance, and created a solid platform to support the group's acquisition pipeline and future growth.

H.I.G. Capital