Case Study: Deanston Builds a Non-Traditional Brand Positioning Campaign with MadeBrave

Deanston creates 112-asset brand positioning campaign with MadeBrave

Deanston, a whisky distillery with a non-traditional brand, required guidance to develop and communicate a new brand positioning. The creative agency MadeBrave worked with them to build this position and then created a campaign to capture the brand's essence.

MadeBrave's solution involved developing a marketing strategy and producing a hero brand film alongside a bank of multi-channel content. This included photography, video cutdowns, and innovative short films for tasting notes. The agency delivered 112 tailored assets for the campaign, which was executed across three core social channels and five focus markets to set Deanston up for long-term growth.

Deanston