Case Study: Bella & Duke achieves a pet wellness brand rebrand with MadeBrave

Bella & Duke builds a pet wellness brand for 50%+ of pet parents with MadeBrave

The customer Bella & Duke, a UK market leader in raw pet food, engaged the creative agency MadeBrave for a brand overhaul. Their challenge was that the existing brand, focused primarily on dog food, no longer fit their expansion into cat food and broader pet wellness, nor did it support their growing team's needs.

MadeBrave developed a new brand strategy and identity centered on the core idea "A life well loved," targeting "pet parents." The solution included a full visual and verbal identity and an internal brand activation. MadeBrave delivered a unified brand that differentiated Bella & Duke in the market and was clearly understood internally, aligning with their new purpose and values.

Bella & Duke