Case Study: Upstate elevates Rosina’s coastal real estate brand with Made Agency

Upstate builds Rosina’s coastal brand identity with Made Agency in weeks

The customer, Upstate, an esteemed realty brand, collaborated with Made Agency to create a branding and identity for their prestigious seaside residency project, Rosina. The challenge was to develop an identity that would showcase the coastal property and appeal to its target demographic of downsizers and retirees seeking a serene lifestyle.

Made Agency implemented a solution using strong emotive design, classic typography, and a brand system that made imagery a hero. This strategy was applied across all assets, from signage and web development to brand collateral, to deliver a clear visual message aligned with the building's architecture and surroundings. The successful project strengthened the relationship between Made Agency and Upstate, leading directly to work on a new upcoming project together.

Upstate