Case Study: Met Office builds an evidence-led product culture with Made Tech

Met Office accelerates widget delivery by 8 days with Made Tech

The Met Office sought to improve its digital services by shifting to an evidence-led approach for product development. They faced a challenge in synthesizing their extensive user feedback, analytics, and performance data into actionable insights for decision-making. To address this, they partnered with vendor Made Tech to implement a new data and insights framework.

Made Tech introduced its Success Measures framework, working as a single Data and Insights team with the Met Office. This approach embedded measurable success criteria from the start of product development, combining qualitative and quantitative data. The results included faster reprioritization of features and confident, evidence-based decisions. For example, analysis of 130,000 survey responses led to a critical fix in just eight days, and the refreshed app saw user numbers exceed previous years' levels, demonstrating the solution's measurable impact.

Met Office