Case Study: Epicurious boosts cookware sales with Made Symple's Shopify rebuild

Epicurious launches a modern Shopify storefront in December 2018 with Made Symple

Made Symple partnered with Epicurious, a leading cookware brand trusted by cooking hobbyists and professionals. The challenge was to deliver an e-commerce experience that would exceed expectations and convert the brand's trusted recipe traffic into cookware sales.

The solution from Made Symple was a full Shopify rebuild of the Epicurious website, focusing on a mobile-first design to streamline the path to purchase. This included a redesigned menu, collection grid, and product detail pages built for how people shop on their phones. The result was a modern Shopify storefront, launched in December 2018, paired with marketing strategy and conversion optimization to effectively turn site traffic into sales.

Epicurious