Case Study: Respirex International boosts WorkMaster Boots sales with Made Simple Media

Respirex International boosts website sessions by 55% with Made Simple Media

Made Simple Media partnered with Respirex International, a company with a market-leading range of protective boots, to build a new website for their WorkMaster Boots product line. The challenge was to create a site that better represented the brand and helped drive sales by allowing users to filter products by application and type, which required presenting complex technical data like chemical permeation information.

The solution implemented by Made Simple Media was a dynamic, multilingual ConcreteCMS website featuring bespoke filters for product features and applications. This made it easy for the client's marketing team to manage content. The results for Respirex International were significant, including a 55% increase in website sessions, an improved bounce rate, and a stunning new online brochure to help sell products.

Respirex International