Case Study: UK Forestry Equipment Retailer achieves 169x ROAS with Made by Factory Google Ads

UK Forestry Equipment Retailer scales Google Ads to 169x ROAS with Made by Factory

The UK forestry equipment retailer, a seller of professional gear to trade buyers and local authorities, was using a basic in-house Google Shopping campaign that delivered steady sales but lacked scalability. They engaged Made by Factory to build a comprehensive Google Ads program to drive significant revenue growth while protecting margins and managing stock constraints.

Made by Factory restructured the account with a data-driven strategy, creating targeted Search and Shopping campaigns focused on high-intent audiences and high-margin products. This approach, combined with careful budget allocation and audience segmentation, scaled online revenue so effectively it exceeded warehouse capacity. The vendor achieved a remarkable 169x return on ad spend (ROAS), transforming Google Ads into a core sales driver for the business.