Case Study: Trafford Youth Trust achieves a bold, youth-first brand identity with Made by Factory

Trafford Youth Trust refreshes its brand for 16+ audiences with Made by Factory

The Trafford Youth Trust, a council-backed youth organization, needed to rebrand its outdated identity which was failing to engage its target audience of teenagers and young adults. The original logo felt childish, weakened trust with older teens, and performed poorly across digital and physical channels. The trust engaged Made by Factory for a full brand identity refresh to create a more mature, digital-first brand that could stand apart from typical council services.

Made by Factory rebuilt the core identity around a modern TYT monogram symbol designed to appeal to a youth audience. The solution included a new suite of logo lockups, a defined color palette, and a typography system built for accessibility and scalability across web, social, print, and signage. The new identity provided the trust with a recognizable and consistent presence across all its touchpoints, setting a clear foundation for future engagement and campaigns.

Trafford Youth Trust