Case Study: Simple Storage boosts organic traffic and bookings with Made by Factory’s SEO-led WordPress rebuild

Simple Storage boosts organic traffic 167% with Made by Factory

The customer, Simple Storage, operates office, self-storage, and workspace facilities in Rochdale. They faced challenges with an underperforming website that was slow, difficult to maintain, and weak in organic search, causing them to lose local enquiries to competitors. They hired Made by Factory for a website rebuild and an ongoing SEO and content strategy to turn search into a reliable source of bookings.

Made by Factory rebuilt the site on their mid-tier WordPress stack and implemented a focused SEO strategy. This involved fixing technical issues and aligning content with user search intent. The results were a 167% increase in organic traffic, over 40 keywords reaching top-three rankings, and a 98% reduction in bounce rate. Most importantly, Made by Factory's work led to Simple Storage's storage units and meeting rooms being regularly booked out through organic search.

Simple Storage