Case Study: Safesite rebuilds its website and boosts lead generation with Made by Factory

Safesite rebuilds a high-traffic site with Made by Factory

Safesite, a UK brand for fall protection equipment and safe access solutions, faced the challenge of restructuring its high-traffic website without losing its strong organic search performance. Their existing site's navigation could not scale with their growing product range, hindering user experience and lead generation. They engaged Made by Factory for a WordPress rebuild using the Bricks framework to create a more intuitive, solutions-focused platform.

Made by Factory rebuilt the site with a new solutions-focused information architecture, including a mega menu and a preserved permalink structure to protect search equity. They also implemented targeted Google Ads and a comprehensive SEO strategy. The solution provided Safesite with a scalable platform that improved usability, protected their acquisition channel, and fed clean campaign data back to their sales team.

Safesite