Case Study: Provident Financial Group attracts digital talent with a Tech & Change recruitment brand from Made by Factory

Provident Financial Group creates a recruitment brand toolkit for digital hiring with Made by Factory

The customer, Provident Financial Group, needed to attract scarce digital talent to its traditional financial brand but faced the challenge of creating a fresh recruitment identity without breaking its tightly governed corporate brand. The vendor, Made by Factory, was engaged to develop a recruitment brand and campaign that could navigate multiple internal stakeholders and approval layers.

Made by Factory created a shared visual language and recruitment brand platform for Tech & Change and HR, built around a system of evolving shapes and a gradient color palette to signal innovation. They delivered a complete toolkit of assets and guidance for internal teams to use across careers collateral and digital channels. The solution gave Provident Financial a consistent and compliant way to speak to digital candidates, aligning with corporate standards while standing out in the tech hiring market.

Provident Financial Group