Case Study: Naturelly Jelly Juice achieves 400% branded search growth with Made by Factory’s e-commerce website redesign

Naturelly Jelly Juice boosts branded search by 400% with Made by Factory

Naturelly Jelly Juice, a fast-growing kids’ snack brand, needed a website to support its retail expansion and direct-to-consumer channel. Their previous platform limited growth and underplayed their positioning. The vendor, Made by Factory, was engaged to build a new WordPress e-commerce site designed for retail.

Made by Factory rebuilt the site's architecture to improve clarity and conversion, introducing structured content blocks and a simplified checkout flow. The solution provided a CMS that allows the team to update products without code. The results included a 400% increase in branded search and improved search visibility, giving the brand the commercial weight of a national FMCG company.

Naturelly Jelly Juice