Case Study: Movado achieves scalable global retail training with Made by Factory

Movado Group Inc. scales retail training across 80+ countries with Made by Factory

Made by Factory partnered with Movado Group Inc., a global watch company, to address its challenge of training thousands of retail staff across more than 80 countries. The existing method of using email packs, PDFs, and roadshows was slow, inconsistent, and impossible to measure, leaving Movado without visibility into engagement or knowledge gaps.

Made by Factory designed and built a browser-based sales enablement and training platform. This solution provided a central content hub, structured learning paths, and embedded assessments with detailed reporting. The platform moved Movado from one-way broadcasting to measurable training, giving HQ live visibility of engagement and ensuring aligned product stories were delivered at retail counters worldwide. While specific commercial data is under NDA, the platform continues to underpin all launch and training activity for Movado's brands.

Movado Group Inc.