Case Study: First Choice Homes Oldham creates a clear resident engagement brand with Made by Factory

First Choice Homes Oldham creates 5 resident involvement characters with Made by Factory

First Choice Homes Oldham, a housing provider, needed a cohesive sub-brand for its diverse resident involvement programs, which previously lacked a unified visual identity. The vendor, Made by Factory, was engaged to provide a brand and design solution to consolidate these activities into a single, approachable system.

Made by Factory created a character-led illustration system with a structured color palette, resulting in a flexible toolkit of print and digital assets. This solution gave the client a clear visual identity for engagement, distinct from general communications, and provided simple rules for in-house teams to produce consistent materials, establishing a scalable platform for future resident involvement work.

First Choice Homes Oldham