Case Study: NEEDTOBREATHE boosts fan engagement and paid subscriptions with Mode's digital fan experience

NEEDTOBREATHE more than doubles paid subscribers in 6 months with Mode

The band NEEDTOBREATHE sought to better activate their loyal fan base, known as The Insiders, by creating a custom digital experience. The challenge was to give these fans exclusive, backstage-pass-like access to content and updates. The vendor Mode was engaged to develop this digital environment.

Mode designed and developed a members-only website to serve as the community's heart, featuring exclusive music, tour pre-sales, and band updates. The solution streamlined the user experience with a focus on mobile accessibility. As a result, the program more than doubled its paid subscriber count in the first six months and increased e-commerce sales by 100%, successfully strengthening fan relationships. The work was completed by Mode.

Needtobreathe