Case Study: Domtar inspires creatives with Cougar Premium Papers by Mode

Domtar launches a multi-year Cougar Premium Papers campaign with Mode

Domtar, a paper manufacturer, engaged the vendor Mode to help position its Cougar Premium Papers as a trusted and inspirational resource for creative professionals. The challenge was to embolden creators and fuel their purpose by reminding them of the vast opportunities offered by premium paper in the brand development process.

Mode developed a multi-year campaign called "w/Purpose," which introduced a fictional apparel brand named Mantra to serve as a conceptual backdrop. The solution included a comprehensive system of collateral demonstrating the paper's range through sophisticated printing techniques. The goal was to showcase the product's quality and position it as a true partner to creatives, a strategy Mode executed through integrated brand storytelling and carefully considered print production.

Domtar