Case Study: Visit Savannah builds nationwide buzz with Madden Media’s PR and experiential activations

Visit Savannah drives 56M+ earned media readership with Madden Media

Visit Savannah needed to cut through the noise of a crowded travel market and showcase what makes their city unique. Madden partnered with them to design an experiential public relations tour to address this challenge.

Madden implemented a multi-city PR activation tour that brought Savannah's food and culture directly to media and influencers through immersive events. The solution included a branded satellite media tour, live interviews, and targeted influencer collaborations. The campaign generated significant results for Visit Savannah, including over 56 million in earned media readership, 16 million broadcast viewers, and 2.4 million impressions from influencers. Madden's strategy successfully created widespread awareness for the destination across 11 different cities.

Visit Savannah