Case Study: Visit Oxford boosts brand awareness and visitor engagement with Madden Media

Visit Oxford boosts web visitors outside MS by 443% with Madden Media

Visit Oxford needed a marketing partner to capture the full essence of Oxford, Mississippi, blending its literary history and cultural energy to attract travelers. As Agency of Record, Madden Media was tasked with building an integrated brand and media strategy to amplify the destination's identity.

Madden Media developed the "A Place to…Your Story" campaign, employing a digital-first media strategy across platforms like Google, Meta, and TikTok alongside innovative rich media ads. This approach led to a 443% increase in web visitors from outside Mississippi, 1.3 million more TikTok views, over 60 million paid media impressions, and contributed to a 26% revenue increase, winning two major marketing awards in 2024.

Visit Oxford