Case Study: Visit Jacksonville boosts users and engagement with Madden Media digital media strategy

Visit Jacksonville boosts engaged sessions by 74% with Madden Media

Visit Jacksonville needed digital media that could make their destination stand out in crowded online feeds, inviting genuine interest rather than just clicks. They partnered with Madden Media for a digital media strategy to create bold, warm content that would convert impressions into trip planning.

Madden Media implemented a content-forward strategy focusing on local stories and conversion-driven campaigns, including significant A/B testing. This solution led to substantial results, including a 783% increase in ad click-through rate, a 55% year-over-year increase in users, and a 74% rise in engaged sessions from key flight markets.

Visit Jacksonville