Case Study: Think Iowa City refreshes its brand and website with Madden Media

Think Iowa City boosts web users 12% with Madden Media

Think Iowa City, a destination marketing organization, faced the challenge of having a brand identity and website that did not reflect the community's unique academic, creative, and energetic personality. Surrounded by larger destinations, their story was not resonating. They partnered with Madden Media for a comprehensive brand refresh and website redesign to address this issue.

Madden Media implemented a new strategy rooted in authenticity, creating a unified brand voice and visual identity that could flex between the city's literary and game-day energies. They developed a new website in sync with the brand, ensuring an intuitive and engaging user experience. The results were significant, including a 12% increase in total web users, 8% more sessions, and campaigns generating over 3.5 million leisure impressions and 6.7 thousand sports clicks.

Think Iowa City