Case Study: Finger Lakes Regional Tourism Council boosts national travel coverage with Madden Media

Finger Lakes Regional Tourism Council earns 26 stories and 1B+ readership with Madden Media

The Finger Lakes Regional Tourism Council faced a regional visibility challenge, needing to raise its profile as a destination. They partnered with the vendor Madden Media on a public relations campaign to rewrite the story of the region and increase national travel coverage.

Madden Media implemented a solution that included curated press trips and an immersive media event in Brooklyn. This strategy resulted in over 26 earned stories in major publications like Forbes and National Geographic, achieving a total readership of over one billion. The campaign also directly engaged more than 40 writers and generated over one thousand organic social shares.

Finger Lakes Regional Tourism Council