Case Study: Discover Santa Clara builds a global-ready brand with Madden Media

Discover Santa Clara drives 12.8M+ earned media impressions with Madden Media

Discover Santa Clara, a destination marketing organization, needed a powerful global brand identity and marketing presence ahead of major events like Super Bowl LX and FIFA 2026. The challenge was to rapidly build a scalable brand from scratch that could capture worldwide attention. Madden Media acted as the Agency of Record to address this challenge.

Madden Media delivered a comprehensive solution including a bold brand identity, a scalable website, and dual-format visitor guides. They generated proactive PR with themed press kits and media missions, paired with high-performing digital campaigns. The results were significant, earning over 12.8 million media impressions and achieving click-through rates up to 13% for leisure campaigns and 8.6% for meetings media, alongside a 59% repeat visitation rate.

Discover Santa Clara