Case Study: Destination Door County inspires deeper visitor connection with Madden Media's "Feelings" campaign

Destination Door County drives 19M+ impressions with Madden Media

Destination Door County, a tourism organization for a Wisconsin peninsula, partnered with Madden Media to create a marketing campaign that moved beyond clichés and fostered a deeper emotional connection with potential visitors.

Madden Media developed the "Feelings" campaign, a full-funnel approach anchored in storytelling and digital media. The solution included seasonally refreshed ad units, targeted tactics for drive markets, and community engagement initiatives like the "Art in the Door" program. Madden Media also implemented geofencing for sustainability messaging and created a Sustainability Index to measure impact. The results were significant, achieving over 19 million impressions, 190,000 clicks, and a 144% year-over-year increase in paid search visitors.

Destination Door County