Case Study: Luxoptica boosts eye exam awareness with MADCATS' humorous campaign

LUXOPTICA drives eye exams with MADCATS and a campaign reaching more than half of Ukrainians

luxoptica, a company in the optical industry, faced the challenge that more than half of Ukrainians needed eyesight correction but were indifferent to addressing the problem. The customer enlisted the vendor MADCATS to create a campaign that would motivate people to get their eyesight checked.

MADCATS developed an absurdist advertising campaign titled "Мені і так нормально" ("I'm okay anyway"). Instead of promoting luxoptica directly, they created a fictional TV shop selling ridiculous vision-correction gadgets to humorously overexaggerate the consequences of inaction. The campaign directed people to a website and hotline that, in reality, booked eye tests. The solution successfully reframed the problem, and MADCATS drove traffic to the booking service, though specific measurable results are not detailed in the provided text.

LUXOPTICA