Case Study: Little's Coffee achieves a disruptive brand revolution with Mad River

Little’s Coffee boosts reach 488% with Mad River

Mad River was engaged by Little’s Coffee, a second-generation family business, to regenerate excitement and create disruption within the instant coffee category. The challenge was to audit the brand and reinvigorate its packaging design to re-introduce pleasure, personality, and pep while providing clear consumer signposting.

The solution from Mad River involved developing the brand idea "Little’s: Bigger than coffee," which was translated into a rationalized range and disruptive packaging with new variant names and easier navigation. This new design and communication toolkit, rolled out across multiple product ranges, achieved a significantly louder on-shelf presence. The results were incredibly encouraging, with the brand experiencing a 488% increase in reach within a year of the products launching in major retailers.

Little’s Coffee