Case Study: York University empowers women and girls in sport and leadership with Mad Hatter Technology

York University promotes women’s leadership with Mad Hatter Technology, reaching only 8% of girls meeting activity guidelines

York University, a premier education and public research campus, collaborated with Mad Hatter Technology on a challenge to promote its Women and Girls in Leadership and Sport Conference. The goal was to build a respectful, equitable, and inclusive community by empowering women and girls through athletics, requiring effective event marketing and communications.

Mad Hatter Technology combined its expertise in event marketing and digital media engagement with the university's initiatives. The solution involved creating a suite of compelling visual communications supported by research data to advocate for athletic participation. The campaign was successfully launched across campus and externally through websites and social media channels, helping the annual conference continue its mission to educate, support, and empower women and girls.

York University