Case Study: TVO boosts documentary engagement with Mad Hatter Technology’s interactive Ping Pong app

TVO's Ping Pong app earns Apple App Store feature and drives tens of thousands of downloads with Mad Hatter Technology

The customer TVO sought an innovative way to promote its documentary "Never Too Old for Gold" and attract a younger demographic. The vendor Mad Hatter Technology was engaged for its digital brand strategy and fan engagement services to meet this challenge.

Mad Hatter Technology designed the first native iOS app that allowed two players to use their mobile devices as virtual ping pong paddles, employing complex algorithms and motion gesture technology. The solution was highly successful; Apple featured the app for its innovative use of technology, which led to tens of thousands of downloads within days of its release.

TVO