Case Study: Ivanhoe Cambridge boosts mall engagement with Mad Hatter Technology's mobile scavenger hunt app

Ivanhoe Cambridge boosts mall engagement with Mad Hatter Technology through a 2-part scavenger hunt

Ivanhoe Cambridge, a world-class real estate investment and management company, faced the challenge of a primary shopping center losing market share to strip malls. To bring new and innovative ways to engage shoppers and drive traffic, they partnered with Mad Hatter Technology for a solution involving mobile strategy, app development, and gamification.

Mad Hatter Technology created a mobile application featuring a digital flip book of the latest fashions and a scavenger hunt game. This solution encouraged shoppers to visit participating retailers to collect letters and win prizes. The successful mobile product launch by Mad Hatter Technology effectively enticed consumers to visit the mall and shop.

Ivanhoe Cambridge