Case Study: University of Southern Mississippi inspires major donor giving with Mad Genius

University of Southern Mississippi launches its most ambitious fundraising campaign in 2022 with Mad Genius

The University of Southern Mississippi needed to develop a unique capital fundraising campaign to inspire donors and invoke an emotional response to motivate giving. They partnered with the vendor Mad Genius for services including brand strategy, campaign development, and creative content.

Mad Genius leveraged its campaign board process to brainstorm and craft a prestigious campaign for the university. As a result, the University of Southern Mississippi successfully launched the most ambitious fundraising campaign in its history. The university's Chief Communication Officer credited Mad Genius's creative work as being a major factor in the campaign's successes.

University of Southern Mississippi