Case Study: Southern Farm Bureau Life Insurance connects with Millennials through an integrated campaign with Mad Genius

Southern Farm Bureau Life Insurance builds an 18-month campaign with Mad Genius

Southern Farm Bureau Life Insurance, a regional insurer, needed to connect with a younger, millennial audience to compete with larger national companies. They partnered with Mad Genius to develop an integrated multimedia campaign built around key life events to position themselves for newer customers.

Mad Genius created a comprehensive campaign centered on a long-form emotional video story of a couple's life journey. This core narrative informed a wide range of assets including commercial videos, social media content, graphic design, and custom web development. The vendor successfully delivered a platform with enough content to sustain marketing efforts for over 18 months, beautifully reflecting the client's message that life insurance is about "so much more."

Southern Farm Bureau Life Insurance