Case Study: Southern AgCredit boosts brand awareness and loan inquiries with Mad Genius

Southern AgCredit increases loan inquiries 54.91% with Mad Genius

The customer, Southern AgCredit, a lender for farmers, struggled with brand awareness in key markets despite its long history. They partnered with the vendor Mad Genius to increase brand awareness and drive targeted traffic to their website landing pages.

Mad Genius conducted a deep dive into Southern AgCredit's customer journey to streamline the sales process. They developed a comprehensive "For All Farmers" campaign, which included digital advertising, commercial video production, and targeted landing pages. The solution implemented by Mad Genius resulted in a 27% increase in total website traffic, a 64% increase in traffic to specific service lines, and a 54.91% increase in loan inquiries.

Southern AgCredit