Case Study: Ritter RightFiber boosts leads and conversions with Mad Genius's Gigsmitten campaign

Ritter RightFiber boosts leads 49% with Mad Genius

Mad Genius helped Ritter RightFiber, a fiber-to-the-home internet provider, grow its brand awareness and drive pre-registrations. The customer's challenge was that it had been communicating the same message to the same audience and needed to change its tone to highlight its revolutionary, high-speed internet service.

The solution was the Gigsmitten campaign, which creatively portrayed people being in love with their internet service. Mad Genius provided a full suite of services including campaign development, copywriting, and video production. The campaign was highly successful, driving a 49% increase in leads and a 131% increase in digital conversions.

Ritter RightFiber