Case Study: Ritter Communications boosts upgrades and engagement with Mad Genius

Ritter Communications boosts upgrades 63% with Mad Genius

Ritter Communications wanted to reinforce its presence in its existing markets and empower its customers. The internet provider partnered with Mad Genius to develop a new advertising campaign that would sound and look different to nurture current customers and capture new leads.

Mad Genius created the "Ritter-Go-Getter" campaign to communicate the client's close community connection. The solution included campaign development, copywriting, and video production across digital, print, and TV advertising. This campaign resulted in a 63% increase in total customer upgrades, a 23% rise in upgrade page views, and digital ads that generated a nearly 40% conversion rate.

Ritter Communications