Case Study: Ridgeland Tourism Rebrands the City to Highlight Its Diverse Appeal with Mad Genius

Ridgeland Tourism rebrands its destination with Mad Genius in a multimedia campaign

The customer, Ridgeland Tourism, faced the challenge of rebranding its destination, which lacked a single defining attraction. To successfully appeal to a wide range of visitors, they partnered with the vendor Mad Genius for a comprehensive solution involving brand strategy and creative asset development.

Mad Genius addressed this by conducting a Brand Fusion workshop to uncover the city's core appeal: a place for people to explore their diverse passions. The solution included developing a new honest and modern aesthetic, a new logo, and producing an extensive library of multimedia assets including photography and video. The client testified that Mad Genius nailed the rebrand, delivering exceptional experience, knowledge, and quality.

Ridgeland Tourism