Case Study: Ergon achieves a safer workplace culture with Mad Genius's Target Zero campaign

Ergon boosts safety awareness for 3,000+ employees with Mad Genius

Ergon, an energy company, faced the challenge of re-engaging its 3,000+ employees on workplace safety and reinforcing the goal of zero injuries. They partnered with the vendor Mad Genius to develop a bold and authoritative safety campaign that would break from traditional approaches and maintain constant day-to-day awareness.

Mad Genius created the Target: Zero campaign, which utilized bold design, guerilla-style messaging, and ubiquitous placement across Ergon's brands. The solution successfully spoke to all employees about the value of safety and the need for diligence. As a result, Mad Genius helped Ergon maintain its culture of safety, with the client noting the vendor was a critical part of their success.

Ergon