Case Study: Women’s Healthcare Associates boosts social media engagement with Mad Fish Digital

Women’s Healthcare Associates boosts Instagram organic reach by 473% with Mad Fish Digital

Women’s Healthcare Associates (WHA) aimed to stand out in a crowded healthcare space and enhance its digital presence to reach a wider audience and drive patient bookings. To meet this challenge, they partnered with Mad Fish Digital for a social media marketing strategy and design services.

Mad Fish Digital implemented a tailored, data-driven social strategy focused on building genuine connections through emotionally resonant content. After a strategic pivot to better target the marketing funnel stages, they incorporated authentic photoshoots to humanize the brand. This approach yielded significant results, including a 169% increase in engaged sessions and a 145% increase in new users from organic social year-over-year, dramatically boosting WHA's online engagement and patient acquisition.

Women’s Healthcare Associates (wha)