Case Study: Washington State University Vancouver boosts student leads with Mad Fish Digital

Washington State University Vancouver boosts new and transfer student leads 203% with Mad Fish Digital

Washington State University Vancouver sought to expand its reach and increase student conversions beyond the limitations of its existing Facebook advertising campaigns. The vendor, Mad Fish Digital, was tasked with finding fresh opportunities to engage potential students.

Mad Fish Digital implemented Performance Max campaigns and TikTok paid advertising, creating a variety of eye-catching video ads to build brand awareness on the new platform. This solution resulted in a 203% year-over-year increase in new and transfer student leads and a 31.91% reduction in cost per acquisition for the client.

Washington State University Vancouver