Case Study: Portland Women in Tech (PDXWIT) boosts social media engagement with Mad Fish Digital

Portland Women in Tech boosts Instagram followers 881% with Mad Fish Digital

Portland Women in Tech (PDXWIT), a women-led organization, wanted to increase its social media engagement across multiple channels. While it had a strong in-person community, translating that engagement online was a challenge. The organization partnered with Mad Fish Digital for a comprehensive social media strategy.

Mad Fish Digital built audience personas and created social strategies and playbooks for Instagram, Twitter, and LinkedIn. The vendor handled content creation, community management, and launched PDXWIT's Instagram from scratch. The results were significant, including an 881% increase in Instagram followers and a 2,500% increase in media reach, dramatically growing the organization's online brand awareness.

Portland Women in Tech (pdxwit)