Case Study: Palmer College of Chiropractic boosts student leads with Mad Fish Digital

Palmer College of Chiropractic boosts student leads 88% with Mad Fish Digital

Palmer College of Chiropractic faced the challenge of finding and engaging qualified student candidates in an increasingly competitive higher education market. They needed an integrated approach to reach potential students and keep their institution top-of-mind throughout the decision-making process. To address this, they partnered with the digital marketing agency Mad Fish Digital.

Mad Fish Digital implemented a personalized strategy using paid media advertising and email marketing. They built targeted buyer funnels and used customized ad copy and campus-specific landing pages to attract students from key states. Leads were then nurtured with campaigns about campus life. This approach led to an 88% year-over-year increase in student leads for Palmer College, demonstrating the success of the long-term partnership.

Palmer College of Chiropractic