Case Study: Neil Kelly boosts homepage engagement with Mad Fish Digital

Neil Kelly boosts homepage click-throughs 17% with Mad Fish Digital

Neil Kelly, a premier design/build remodeling company in the Northwest, needed to modernize their homepage and navigation to increase user engagement and better showcase their expertise. They partnered with Mad Fish Digital to address the challenge of aligning their online presence with their brand promise and creating a more effective user journey for their customers.

Mad Fish Digital performed user research including preference and click testing to identify gaps in the existing design. They then implemented a new user interface and experience for the homepage and navigation, creating a seamless journey representative of the Neil Kelly process. The solution by Mad Fish Digital drove significant results, including a 500% increase in traffic to top service pages, a 17% rise in homepage click-throughs, and a 21% increase in overall pageviews.

Neil Kelly