Case Study: NECA-IBEW Local 48 boosts engagement and membership interest with Mad Fish Digital

Neca-ibew Local 48 boosts organic traffic 60% with Mad Fish Digital

NECA-IBEW Local 48, a historic electrical industry partnership in the Pacific Northwest, faced the challenge of expanding awareness, engaging its current members, and attracting new talent to grow its membership. To bridge the gap between its legacy and future growth, it partnered with Mad Fish Digital for a content and social media marketing strategy.

Mad Fish Digital developed a targeted content strategy that included blogs, social media posts, and member spotlights. They organized on-site photoshoots to capture authentic moments of members at work. This approach significantly boosted engagement, resulting in a 60% increase in new users from organic traffic and over 740 new users from organic social, successfully fostering deeper connections and increasing contact form submissions.

Neca-ibew Local 48