Case Study: Hoffman Academy boosts revenue and memberships with Mad Fish Digital

Hoffman Academy boosts revenue 44% with Mad Fish Digital

Hoffman Academy, a music education provider, wanted to engage its audience in 2021 and avoid promotional fatigue after the holidays. They partnered with Mad Fish Digital to drive awareness and recruit new Premium members.

Mad Fish Digital developed and executed a creative sprint campaign called the New Year Piano Challenge. This involved a 14-day engagement challenge supported by social advertising, email nurture campaigns, and free educational resources. The vendor's strategy successfully built community and demonstrated the value of a Premium membership. The campaign resulted in 299 premium memberships purchased, attributed to a 116% increase in such memberships and contributing to a 44% overall increase in membership revenue, with an 811.33% return on ad spend.

Hoffman Academy