Case Study: Higg boosts sustainability brand awareness with Mad Fish Digital

Higg boosts social engagement 80.4% with Mad Fish Digital

Higg, a values-based SaaS company providing a sustainability insights platform, sought a values-aligned marketing partner. They engaged Mad Fish Digital initially for tactical content but quickly identified a larger need for an overarching marketing strategy and communications plan to increase brand recognition.

Mad Fish Digital began by conducting comprehensive audits of Higg's digital presence, competitors, and the sustainability landscape. This research informed strategic recommendations and a plan to engage key stakeholders. The vendor's work, which included technical SEO and sentiment analysis, established a trusted partnership and provided strategic direction. This foundational effort led to impressive results for Higg, including over 1.7 million brand impressions monitored and an 80.4% increase in social engagement.

Higg