Case Study: Genesis FS Card Services builds a future-focused credit card brand with Mad Fish Digital

Genesis FS Card Services launches Destiny credit card with Mad Fish Digital

Genesis FS Card Services, Inc., a premier Pacific Northwest financial services company, tasked Mad Fish Digital with developing the brand identity for their new Destiny Mastercard. The challenge was to create a logo and card design that would represent a future-focused and dependable credit card, helping it stand out in a competitive market for users with imperfect credit.

Mad Fish Digital's solution involved extensive research and user testing to develop a distinctive brand. They created a logo using a triangle to symbolize a strong foundation and a future focus, paired with a purple and orange color palette. The final credit card design featured a celestial-inspired background. The vendor successfully delivered a complete brand package, including the logo, card design, and brand guidelines.

Genesis FS Card Services, Inc