Case Study: CHEF’STORE boosts organic traffic and domain authority with Mad Fish Digital

Chef’store boosts organic revenue 16.51% with Mad Fish Digital

Mad Fish Digital partnered with CHEF'STORE, a wholesale grocer, to manage the SEO strategy for a major website migration and rebrand. The challenge was to successfully move from the Smart Foodservice brand to the new CHEF'STORE domain without losing organic traffic or established domain authority.

The solution from Mad Fish Digital involved a strategic migration plan, including site structuring, URL mapping, and comprehensive content audits. The results were highly successful, with no loss in organic traffic, a 7.6% increase in organic users and transactions, a 16.5% increase in organic revenue, and a 21-point increase in domain authority post-launch.

Chef’store