Case Study: CenturyLink achieves more fiber internet orders with Mad Fish Digital

CenturyLink increases monthly orders 60.66% with Mad Fish Digital

CenturyLink Fiber engaged Mad Fish Digital to address a significant challenge in their digital advertising. The service was only available in specific neighborhoods, yet ads could only target entire zip codes. This resulted in wasted ad spend and a negative user experience, as many people saw ads for a service unavailable to them.

Mad Fish Digital implemented a sophisticated solution using geo-fencing technology to target only households that could actually receive the service. They developed a full-funnel paid media strategy, tested over 90 creatives across multiple platforms, and used continuous split testing. This approach led to a 198.85% reduction in cost per order and a 60.66% increase in monthly orders for CenturyLink.

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