Case Study: a financial institution achieves 361% more approved applications with Mad Fish Digital

a financial institution boosts approved applications by 361% with Mad Fish Digital

A financial institution came to Mad Fish Digital after a website update caused a 60% decrease in completed credit applications. Users were abandoning the form or encountering errors, costing the institution clients and revenue. They enlisted Mad Fish Digital's conversion rate analysis and optimization audit services to identify and fix the issues.

Mad Fish Digital's team used a combination of quantitative data from tools like Google Analytics and qualitative insights from real user testing to diagnose the problems. Their solution included UX/UI consulting that identified key issues, such as a faulty mobile terms and conditions field. This led to a 361% increase in approved applications and a 70% reduction in form abandonment for the financial institution.

Financial Institution