Case Study: Aviva Investors achieves live, shared investment research with Macrobond Financial

Aviva Investors - Customer Case Study

Aviva Investors, a global asset manager, faced a challenge in efficiently sharing timely economic research across its organization. Their manual process of creating and emailing static charts in PowerPoint was laborious and often resulted in stakeholders receiving outdated information. To address this, the asset manager partnered with Macrobond Financial to find a solution for delivering dynamic, 'live' charts that would ensure everyone had access to the latest data.

The solution implemented by Macrobond involved a multi-stage approach, transitioning analysts from Excel to the Macrobond platform for data analysis and visualization and developing the Macrobond Viewer to allow live sharing of charts. This provided a single source of truth, eliminating manual updates and saving significant time. The results included enhanced trust in data accuracy, greater flexibility for teams to access research, and improved productivity, allowing Aviva Investors' experts to focus on analyzing insights rather than debating data.

Aviva Investors

Mick Grady

Chief Economist and Head of Strategy