Case Study: Shaw Industries modernizes its digital experience with Macquarium

Shaw Industries cuts application platforms by 60% with Macquarium

Shaw Industries, a major flooring manufacturer, faced the challenge of revitalizing its brand and modernizing its B2B digital offerings, including marketing content and eCommerce. The company engaged vendor Macquarium to create a fresh design to better engage users and align with brand goals.

Macquarium conducted in-depth research and creative design to revitalize Shaw's digital presence. The solution involved developing a new design system, which included refreshed creative elements, site maps, and a unified UI kit. The results delivered by Macquarium included a 60% reduction in required applications and technology platforms, the creation of six site designs unified under one system, and a 20% decrease in dashboard load time.

Shaw Industries